Channel 4 poaches Paramount’s £300m-plus TV ad sales business from Sky

Exclusive: Move is a big boost for Channel 4, days after it announced it is to cut 340 jobsBusiness live – latest updatesChannel 4 has poached the Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.The win is a big win for Channel 4, which relies on advertising for about 90% of its £1bn in revenues. Continue reading...